Why I love @Hashable (and you will too)

Hashable is about relationships

Drop Social Media. Make it Relationship Media. What we have here are relationships, of some sort, between people.  Mike Yavonditte and Emily Hickey are great people.  Having met them I went from being a fan of @Hashable to a firm supporter of “them”. This view is shared by many I’ve spoken with (literally, & Skype). Mike reaches out, engages people, DMs them, and follows up. He is what would author Daniel Goleman would call Emotionally Intelligent.  My relationship with Mike and Emily:

Hashable is about not losing “touch”

So great, you #justmet someone on Twitter, or even better IRL (in real life).  What do you do?  Well, I met someone on the train ride to New York this past Tuesday.  Business card #fail on my part; no problem, sent them a #justmet e-mail right then and there.  They received a click-able business card from me, via Hashable. Now hold that thought!

Big Cardscan Pro and Plaxo user here. Also use LinkedIn’s Outlook Toolbar and have played with Spoke and many other contact management tools. So, have you ever come back from a Conference or a Chamber of Commerce  Mega-networking event and have 200-300 cards to process?  Wow, now I can get directly actionable business cards?  And Hashable is going to build me an address book that integrates all of my diverse contact information?? Really?!

Really.   And we’re not even touching the tip of the Iceberg.  Hashable will show you (and soon remind you):

  • who you know: Geography, Interests, Expertise, Affinity Groups
  • how you know them: Met where, intro’d from whom, related to/knows these..
  • when was the last time you interacted with them: fast visual reminders to “touch”
  • their consolidated Social Media contacts: (subject to their preferences)
  • who they know with relevance: (publicly posted) (casual to tight)

Hashable is about how well you know who you know

This is the part I love so let’s see how to make it clear…  First, Hashable let’s you literally see how well you are connected with your contacts. You can quickly and easily “see” your relationships and Hashable is adding new features to make this even easier.  Coming soon will be Timeline features.  ”Mark” when you #justmet someone and see how the relationship evolves over time.  Think of it as a genealogy tree for your relationships.  More on this next post.

Second, say you meet someone on Twitter or the Train or Facebook or… and “like” them.  You interact a few times and then the “stream” just does not intersect you again.  This happens often, especially on Twitter.  Well you can now be Strategic with your relationships!

Categorize (coming) someone based on how Important you think they are to you and avoid the tyranny of the Urgent!    Hashable could, for example, display the people you said you wanted to talk to at least once a week.  Then with the enhanced messaging (coming) you can instantly from the list Tweet them, or email them.   For companies managing supplier or customer relationships this could be a real boon!  For anyone who wants to simply keep in touch consistently it’s going to be great!

Hashable makes Business Cards obsolete

Did you know Business Card are over 400 years old? Will we still carry paper Business Cards?  Sure!  I still buy books and CDs too, although I’m a little confused about why on the CDs.  Paper is tangible and there is a nice ritualistic exchange of cards which my Japanese colleagues have down to perfection.   But I really do not want your card. And I do not want to scan it, tag it, and connect up all the links.  Please, let me find you in Hashable!  You do want to be found?  Right?

Hashable is superglue for weak links

The Hashable interfaces for Timelines and Relationship Tree are under development.  Please imagine being able to see who influences you and how they influence you.  As John Frankel, here, says “To me Hashable is a dynamic LinkedIN that knows the nature of connections. LinkedIn is Static.“  This is an exciting and evolving area!  The Hashable team has the passion and drive to figure it out and guess what?!?!  They not only want your feedback, they actively ask for it.

With the Relationship Tree you will:

  • be able to focus on a Contact,
  • remember where and how you met them,
  • trace others you have met through them,
  • and people you have introduced to them.
  • But wait, it gets even better!

You need a Philadelphia Lawyer.  How are you going to find one?  Yellow pages?  NOT.  You will check your network.  With Hashbale, you will be able to zero in not just on the Philadelphia lawyer but who you know who knows her.  Hashable calls this the best path.  With the best path Network search you will be able to figure out who you ask for the referral or recommendation.   The best networkers do this today.  They have a huge Rolodex of contacts that they keep in their head and they manually mine this to make connections.  Hashable will streamline, automate and facilitate this process.  With Hashable we’ll be able to realize the benefits of Weak Links more effectively.  Hashable makes Technology almost as Socially Intellegent as Yavo (come on Jeff, this is your opening).

Hashable brings relationship management to Social Media

Our relationship environmental is changing exponentially.   It is time to move past the 400 year old Business card and the antiquated Contact Management systems which have grown up around them.  Hashable is trying to help you fluidly and dynamically map your relationships and management of them.  Keep in mind the software is BETA Invite only!  Find me for an Invite, here @Josepf.  It has not been publicly released into version 1.0 yet.  However, guess what?  You get to help shape what you need and want in a Relationship Management System!  The team is flexible, accessible, and open to intelligent feedback.  Plus, did I mention they’re really nice people?  Peeps you want to hang out with.  Expect my relationship with Emily and Mike to get get tighter.  Check it out and I hope you feel the same way too.

Additional Links and reviews about Hashable:

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17 Responses to Why I love @Hashable (and you will too)

  1. Imad January 2, 2011 at 11:36 am #

    Well done Josepf! You hightighted the benefits of hashable succinctly and covered subject completely. You deserve at least 4 hashcredits for that :)

    Happy New year! Imad

  2. Sam Fiorella January 2, 2011 at 11:48 am #

    Thanks for info Josepf.

    My contact base is growing exponentially, as is anyones who is actively engaging in social media communications. And while I use LinkedIn and others with some success, I find the ‘relationship management’ and the upcoming features outlined, that Hashable offers, very valuable in helping me stay connected to contacts that might otherwise slip away in the online craziness.

  3. Michele Price January 3, 2011 at 9:59 am #

    Hashable has been fun to learn new and interesting ways of incorporating that game mindset in our tweets which hopfully builds value for followers and help you to connect.

    Thanks Josepf now I do not have to write a blog post for them ;) #greattoseeyou did a wonderful job helping us #meet #with one another

  4. Robert Ortiz January 3, 2011 at 5:51 pm #

    Positively illuminating work here, Josepf. Glad I made it in to capture this information you’ll make a Moses out of me yet, as I follow and retweet your tablets.

    relationship management is definitely the emphatic stress note here. i’m in way over the eyeballs now with social media engagement and the pilot light of my suspicion that its getting out of hand has already grow toward wild fire status. when we were intro’d through #usguys you sent me a hashable link, and i put my toe in the water—for my own part, i’m now very soon to give it my full attention.

    thank you for the knowledge.

  5. Pam Lawhorne January 3, 2011 at 6:39 pm #

    great write up josepf! you did an excellent job explaining the benefits of using this unique but almost necessary service. i’m still getting the hang of using @hashable but have already made some really great connects, such as yourself.

    i think we’ll quickly see more people jumping on board as time passes by. kudos to you!

  6. Emily Hickey January 3, 2011 at 8:36 pm #

    Hi Josepf! On behalf of Hashable – thank you so much – this is terrific – one of the best summaries yet and certainly loads better than our own marketing materials! Thanks so much for this and for all of your support & input – very awesome of you, and also the extended communities you participate in and represent – really glad to know you and work with all of you – thank you!

  7. Cate Colgan January 11, 2011 at 6:34 pm #

    Great article Josepf !! – I can’t wait to buy an iphone to use the app!! … so my brain can rest a little and get ready to think about creative ways to have fun with folks I meet/connect rather than search it for those people check ins / connections !!

  8. Ed Jeter January 13, 2011 at 10:52 am #

    Josepf, Thanks. I kept seeing #hashable everywhere and wondered what it is. Now that I’ve read your comments, I want to know more.
    @eddissimo

  9. Jill Clark January 23, 2011 at 6:42 pm #

    You may have convinced me ;)

    • Deep Soni April 2, 2011 at 9:07 am #

      Yeah, he convinced me a few days ago. But I still think people will judge the users who have low HashCred.

  10. Thomas Mangum March 21, 2011 at 11:51 am #

    Pretty sure, Hashable was made for me. Finally my wish has come true.

    AND a terrific case on why Hashable.

    Thanks a million Josepf

  11. Mila Araujo March 25, 2011 at 10:53 pm #

    Totally love @hashable – and love this post! :) Lets spread the word!

Trackbacks/Pingbacks

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  3. Quora - January 11, 2011

    What are the best ways to use Hashable at an event or conference?…

    Stefan, using the soon to come Android application and updated iPhone application this will be a snap. How? A. Tell me your Twitter ID. Within the App I send you a #justmet and Hashable adds me to your Address Book and you to mine. B. You’re an old fa…

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  5. Stop following me, Please. #usguys #Twitter #Tips | SEO / CMO : The Art of Marketing conjoined with the Science of SEO - October 27, 2011

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