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How to Optimize Videos for YouTube and Search – Part One

By on March 29, 2013 in Art of Marketing

Four Part Series on Video Optimization or VSEO The internet is not a Field of Dreams.  If you simply build it no one will come.  Search Optimization is one important factor in getting your content found and search optimization for video is no exception.  In this four part series on video optimization for search, we will help [...]

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#B2B #SocialMedia Planning, Execution, Measurement and Refinement

By on March 25, 2013 in Art of Marketing

L’Association des Professionels de la Communication et du Marketing (APCM) On my 51st birthday, April 12th, 2013 I have the honor of presenting in Montreal to the APCM or  l’Association des professionnels de la communication et du marketing. The tile of my talk, which will be in English is “Médias sociaux : Une perspective structurée“. No [...]

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Elite Kred Score for Josepf

What’s Influence got to do with it?

By on February 8, 2013 in Art of Marketing

Our Love / Hate Relationship with Measuring Influence Many brilliant people have weighed in on the issues of Measuring Social Media Influence. You can read some of Jure Klepic’s posts such as “Once upon a time, I Believed in the Fairytale of Klout” or Sam Fiorella’s “I’m taking back my influence, I’m opting out of Klout” or [...]

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Rebel Mouse

By on October 24, 2012 in Art of Marketing
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#BWENY @MarkWSchaefer Return on Influence

By on June 8, 2012 in Art of Marketing, Networking Tips

Mark Schaefer presented on Influence at Blogworld Expo NY Mark is a smart thoughtful guy who’s also fun! We originally met IRL in Toronto at Social Media Masters in Toronto October 2011 and hit it off immediately. Could not wait for his new book Return On Influence: The Revolutionary Power of Klout, Social Scoring, and [...]

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#140MTL Get Social or Die by @Josepf #Montreal

By on May 27, 2012 in Marketing Advice, Social Media, Twitter

Get Social or Die at #140MTL Montreal May 15th, 2012 During the #140MTL presentation on May 15th, Josepf cut short his presentation to accommodate a Marriage proposal. Below is the full intended presentation for the conference. Elements of get Social or Die Get Social or Die, Josepf asserts, is a Darwinian event. We are at [...]

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