SEO Defined in 68 Seconds

SEO is the:

• long-term,

• active practice (art & science)

• of enhancing your relevance (find-ability & credibility)

• on the Internet / Web

• for those unique values  (keywords) that you want to be known &  found for.

Video of SEO Defined in 68 Seconds:

SEO is Long-term, Active practice:

• It is not a one and done

• It can take time to get ranked depending on how competitive your search space is

• It needs to be kept fresh so that you are not yesterday’s news

• It needs to be defended & enhanced, the web is evolving and fluid and your competition will act!

Enhancing your Relevance:

• Two parts, People and Spiders

• Spiders:

• Search Engines, in part, think you are relevant based on what other web sites say about you.

• Your page construction is also vital!  How you do on-page SEO and your site architecture.

• People:

• You need great content to capture and hold the attention of people who land on your site once they arrive via a search you targeted.

Unique Value Proposition = Keywords:

• There are hundreds of keywords (search strings) that apply to your business (no matter what it is!)

• Keyword research on your USP and your competition is critical to conduct ongoing.

• Where to be found:

• You want to be found top of the first page of Organic Results!

• There are many other ways and places to be found, however, once you’ve focused on the basics we can move to advanced.