SEO Defined in 68 Seconds

SEO is the:

  • long-term,

  • active practice (art & science)

  • of enhancing your relevance (find-ability & credibility)

  • on the Internet / Web

  • for those unique values (keywords) that you want to be known &  found for.

Video of SEO Defined in 68 Seconds:


 

 

SEO is Long-term, Active practice:

  • It is not a one and done

  • It can take time to get ranked depending on how competitive your search space is

  • It needs to be kept fresh so that you are not yesterday’s news

  • It needs to be defended & enhanced, the web is evolving and fluid and your competition will act!

Enhancing your Relevance:

  • Two parts, People and Spiders

  • Spiders:

  • Search Engines, in part, think you are relevant based on what other web sites say about you.

  • Your page construction is also vital!  How you do on-page SEO and your site architecture.

  • People:

  • You need great content to capture and hold the attention of people who land on your site once they arrive via a search you targeted.

Unique Value Proposition = Keywords:

  • There are hundreds of keywords (search strings) that apply to your business (no matter what it is!)

  • Keyword research on your USP and your competition is critical to conduct ongoing.

  • Where to be found:

  • You want to be found top of the first page of Organic Results!

  • There are many other ways and places to be found, however, once you’ve focused on the basics we can move to advanced.

, , , , , , ,

0 comments

Trackbacks

  1. […] the post SEO Defined in 68 Seconds I quickly elucidated on SEO as the long-term, active practice (art & science) of enhancing your […]

  2. […] the post SEO Defined in 68 Seconds I quickly elucidated on SEO as the long-term, active practice (art & science) of enhancing your […]